Fabletics
10 months
UX/UI Designer
Retail and OmniChannel Team
Figma, Confluence, Asana
Fabletics is a tech-driven athleisure-wear company. First founded in 2013 by Adam Goldenberg and Kate Hudson, Fabletics seeks to innovate the athleisure space through leveraging technology to improve both their online and brick-and-mortar experiences.
The previous experience was clunky largely due to an overly-animated experience that it made it difficult to make any selections to request fitting room assistance.
The product display page also had poor hierarchy of information illustrated by the high number of CTA’s on the changing carousel (size selection, color selection) and the poor legibility of the overlayed product name.
Easy overview and navigation. The main focus has shifted from seeing all your cart items on independent rotation to a more focused view that the user controls.
In this experience, the user can focus on one item at a time — which follows the behavior of trying on clothing one piece at a time. It also allows for easier fitting room assistance with all the relevant CTA’s in a static view that is easier to access rather than the previous dynamic view.
Allow users to save items to cart for later-purchase as well as allow users to recommend and share items right from the kiosk. Users would also be able to request to try on items that were sitting in their cart from their online and/or mobile experience.
Broadening our model images and language settings allow for true inclusivity of all types of customers that might walk into our store. Language setting is also a tool Fabletics has been utilizing for its international stores abroad.
This feature bridges the gap between the physical and online store experience by allowing members to pick up where they left off with their online carts. Users will receive a notification highlighting an abandoned cart item that is available in-store for try-on. This helps users make informed decisions about their forgotten items while also boosting sales conversions.
